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About

Pex delivers independent video and music analytics & rights management services to enable creators, rights holders and marketers to find, measure and leverage the value of content across the Web. Pex was founded in 2014 in San Francisco. In 2016 the company relocated its HQ to sunny Downtown Los Angeles. ...

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812-961-1903

Current News

  • 06/15/202006/15/2020

“Unlike Anything Else”: Pex Finds Unprecedented Strong Showing for Black LIves Matter Protest-Related Content on Social Media

Pex, the independent music and video analytics and attribution platform, has compiled the most viewed and shared videos on Twitter from May 25 - June 5, and found something unprecedented: By a wide margin, the top videos are related to protest events across the country and their anti-racist messages.

Videos posted by witnesses on the ground, often by experienced journalists caught in the heat of the moment, are being shared widely. The most shared videos document key events (the on-air arrest...

Press

  • World Intellectual Property Review, Feature story, 06/25/2020, US copyright reports are missing the bigger picture Text
  • FastFWD, Interview, 06/16/2020, YouTube Monetization For Quarantined Creators Text
  • Dot.LA, Feature story, 06/12/2020, Why The George Floyd Protests Feel Different — Lots and Lots of Mobile Video Text
  • Podcast Movement, Feature story, 06/09/2020, Pex: Podcast Growth Doubles Every Year Text
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06/15/2020, “Unlike Anything Else”: Pex Finds Unprecedented Strong Showing for Black LIves Matter Protest-Related Content on Social Media
06/15/202006/15/2020, “Unlike Anything Else”: Pex Finds Unprecedented Strong Showing for Black LIves Matter Protest-Related Content on Social Media
Announcement
06/15/2020
Pex
Announcement
06/15/2020
Pex, the independent music and video analytics and attribution platform, has compiled the most viewed and shared videos on Twitter from May 25 - June 5, and found something unprecedented: By a wide margin, the top videos are related to protest events across the country and their anti-racist messages. MORE» More»

Pex, the independent music and video analytics and attribution platform, has compiled the most viewed and shared videos on Twitter from May 25 - June 5, and found something unprecedented: By a wide margin, the top videos are related to protest events across the country and their anti-racist messages.

Videos posted by witnesses on the ground, often by experienced journalists caught in the heat of the moment, are being shared widely. The most shared videos document key events (the on-air arrest of Black CNN journalists), inappropriate tactics and police brutality toward protesters and peaceful bystanders, and breathtaking moments of pain and hope as protesters debated, sang, and asked police and National Guardsmen to join the march.

This content has taken over Twitter in a way previous protests, viral challenges, and political outrages don’t come anywhere close to. Eighty percent of the Top 100 Twitter videos uploaded from May 25 through June 5 are related to Black Lives Matter, with an additional 10% related to race/racism.
 
By comparison, for the 2017 Women’s March, less than 10% of the top videos were related. In fact, more videos uploaded during that time related to President Trump than to the march or to women’s rights. When Brett Kavanaugh was nominated to the Supreme Court, again less than 10% of the top 100 videos were related. Even major trends like the Bottle Cap Challenge lag far, with only 4% of its content in the Top 100.
 
“What's been happening with the online news coverage and user generated content of the Black Lives Matter protests against police brutality is unlike anything else that we’ve ever seen on social media platforms,” explains Wilson Hays, Pex’s Head of Business Development. “Not only have the recent uploads related to Black Lives Matter received more views than any other societal moments in recent years, but it has completely dominated the sheer volume of videos being uploaded and viewed for over a week.”
 
“Having 90% of the top 100 videos on a social platform at any point in time be related to one specific topic isn't only extremely out of the ordinary but it has never been seen before,” Hays continues. "We've seen the power of user generated content time and time again, however, when UGC is attached to global protesting, it makes for substantially heightened viewership to embolden the cause and it's irrefutable: the truth is in the data. This moment has unequivocally captivated the attention of social media and we can say that for the first time, we've all been watching this together.”
 
 
Highlights from Pex’s findings:
 
Total views:
BLM: 1.6 billion

Bottle Cap Challenge: 1.4 billion

Kavanaugh: 1 billion

Women’s March ~667 million (due to this being over 3 years old, we didn't have 1:1 views available and therefore we had to estimate the view counts. We see a clear signal that the Women's March is the smallest of the 4)

Top 100 Twitter Videos: Black Lives Matter Protests
80% BLM related

90% Race related

Top 100 Twitter Videos: Women’s March
6% Women’s march related

7% Women’s rights related

22% Trump related

Top 100 Twitter Videos: Bottle Cap Challenge
4% related

Top 100 Twitter Videos: Kavanaugh
4% related

About Pex:
Pex (www.pex.com) is the world’s foremost audio and video copyright search engine, automatically finding snippets as short as 1 second and delivering independent video and music analytics on dozens of UGC platforms worldwide. Pex’s Attribution Engine is the future of copyright management, allowing rights holders to license content in real time and online platforms to audit content at the point of upload, comply with new legislations, and block toxic content. Clients include major music and film rights holders, online platforms, and other key content producers and administrators.

Announcement
06/15/2020

03/06/2020, Pex Acquires Dubset Media
03/06/202003/06/2020, Pex Acquires Dubset Media
Announcement
03/06/2020
Pex
Announcement
03/06/2020
Pex is announcing its acquisition of Dubset Media. For the past three years, Pex has provided copyright search and content management tools to the largest rights holders in the music and film industries. MORE» More»

Pexeso, Inc. (Pex) is announcing its acquisition of Dubset Media Holdings. For the past three years, Pex has provided copyright search and content management tools to the largest rights holders in the music and film industries. Rights holders using Dubset’s rights management platform for music distribution on major streaming services will now have access to their catalog’s use and performance in any audio and video content across social media and user-generated content platforms. 

“Dubset is a company we’ve been interested in for some time,” notes Rasty Turek, founder and CEO of Pex. “There are very few companies in the music business that have successfully licensed as much catalog as Dubset, and the music rights database they’ve built is massive and rare. Our technology’s scale and speed enables broad market access by all rights holders to our rights management and analytics services, built on top of the 20 billion video and audio files in our indexed database. We feel this will prove to be a game-changing combination.”

Pex is the only company capable of providing music, film, video, consumer brands, and enterprise companies an accurate and complete picture of what, where, and how much of their copyrighted works are being distributed and consumed across all of the world’s leading digital platforms. 

“The distribution of digital media via social media has outpaced rights holders’ abilities to track, license, and manage their audio and video assets,” said Bob Barbiere, formerly of Dubset, now SVP Digital Rights at Pex. “Dubset was timely and successful in filling an industry need around identification and licensing of music in mixes and remixes. This acquisition will immediately expand rights holders’ abilities to locate, protect, and monetize use of their catalog within any form of music or video currently being shared on any of the world’s largest UGC and social media sites.”

In addition to the digital rights services and data Pex now offers to rights holders, the company has  announced its best-in-class copyright compliance solution, Attribution Engine. Attribution Engine identifies, licenses, and administers royalties for content across a rapidly shifting international copyright landscape. Platforms can seamlessly “plug in” Attribution Engine and be assured they have a complete copyright control solution. Attribution Engine mitigates significant copyright liability, meeting or exceeding all requirements contained within Article 17 of the new EU Copyright Directive, which promises to close the value gap between content creators and platforms. 

Announcement
03/06/2020

12/16/2019, Pex Releases Social Media's Biggest Hits of 2019
12/16/201912/16/2019, Pex Releases Social Media's Biggest Hits of 2019
Announcement
12/16/2019
Pex
Announcement
12/16/2019
Pex compiled the list of the top videos published in 2019 on the four largest social video platforms: Facebook, Instagram, Twitter, and YouTube. We ranked these videos by views, while also gathering data on the engagement they garnered (likes, shares, comments). MORE» More»

Last week, YouTube published its annual round up of the most popular videos on its platform, switching its usual focus from the amount of views these collected, to focus on the most liked videos on the platform in 2019.


So who actually made the top viewed list this year on YouTube? And what about the other social video platforms? Pex compiled the list of the top videos published in 2019 on the four largest social video platforms: Facebook, Instagram, Twitter, and YouTube. We ranked these videos by views, while also gathering data on the engagement they garnered (likes, shares, comments).


The results have some intriguing twists and turns, demonstrating how social video is changing and maturing, while also perhaps remaining less predictable than analysts might have you think.

YouTube: The world is watching (music videos)
YouTubers may capture a lot of off-platform attention, but music videos have long been the heart of YouTube. This year was no different, with music videos making up 80% of the top videos overall. Perhaps this music dominant list is why YouTube changed its annual ‘Rewind’ top 10 lists to rank on likes instead of views. While marketed as a platform to “Broadcast Yourself,” YouTube is in large part a music streaming site.


The remaining top videos are children’s content (one involves secretive sugar ingestion by a kid named Johnny) or entertainment (a Hindi-language comedy video that tickled millions).
If we look closely at those music videos, we see that Latin, K-pop, and Indian pop outweigh the English-language pop videos by far — yes, even Billie Eilish. But Billie, BlackPink, and BTS suggest that views aren’t everything; their fans are highly engaged, commenting and liking at a furious rate.


Facebook: Tips and tricks
Looking back on 2018, the top viewed videos on Facebook were wildly diverse in subject, a grab bag of vaguely general interest content from all over. This year’s list suggests the viewing habits on the platform have settled in considerably, finding a clear content groove. The overwhelming majority of the top videos on Facebook show that one weird life hack or a silly prank is a complement to the more friends-and-family lifestyle direction Facebook has publicly declared.

Instagram: Should we just call it Jennergram?
People really like watching Kylie Jenner’s videos. A LOT. She occupied 6 of the Top 10 videos on Instagram* this year and dominated the talk on the site as well, as all of her videos demonstrated a high level of likes and responses. The Jenner domination on Instagram hints at the power of influencers on the platform, in particular well-heeled, long-standing influencer powerhouses like the Jenner/Kardashians. One exception: the notorious E.G.G., whose feud with Kylie left its mark on 2019.


Twitter: Brands are big (but don’t get big engagement)
Brands won / acquired most of the top spots for Twitter’s top videos, with videos by major consumer companies and media brands (Apple, HBO, Coke, Amazon) racking up views on the platform.


Other content got people talking and sharing more, however: entertainment (Mariah Carey, America’s Got Talent) and politics (Alexandria Ocasio-Cortez, Trump) led to orders of magnitude more engagement through likes and retweets. This suggests that paying for spots to post on Twitter might lead to high eyeball counts, but doesn’t necessarily lead to deeper engagement.


Going viral in 2019
One major insight we can glean from year’s top videos is that no video made it to the top lists on more than one platform. This reflects the fact that “going viral” and acquiring a lot of views, does not mean winning across all social media. Each platform and its community seem to support a distinct flavor of content.


It also highlights that YouTube still reigns supreme for video. Ronaldo and Kylie may wear the video content crowns on Instagram, but with “only” 50 million views, their top videos barely qualify them as jesters in Daddy Yankee’s Con Calma YouTube court. As the role of video continues to grow on more and more platforms, the playing field may balance with time.
Perhaps Ronaldo or Kylie will have the last laugh in the end.


Want to learn more?
Visit www.pex.com and drop us a line to let us know if we can help you measure the true reach of your content!


*For Instagram and Twitter, the top charts published here include only verified accounts, as the views on both platforms’ top content overall [possibly] remain to be cleansed from bots.

Announcement
12/16/2019

12/04/2019, Pex’s Free Attribution Engine Empowers Rights Clarity for Online Video and Audio
12/04/201912/04/2019, Pex’s Free Attribution Engine Empowers Rights Clarity for Online Video and Audio
Announcement
12/04/2019
Pex
Announcement
12/04/2019
Pex, the service that fingerprints, tracks, and attributes online audio and video content, has launched a powerful new product for content creators, rights-holders and platforms --completely free of charge. MORE» More»

Pex, the service that fingerprints, tracks, and attributes online audio and video content, has launched a powerful new product for content creators, rights-holders and platforms --completely free of charge. 

 

The Attribution Engine (AE) allows content creators and rights-holders to register their video and audio library with AE and establish custom distribution and licensing rules for their content. This ownership information will be transmitted in appropriate form so that platforms understand who the original creators are. Any ownership conflicts will be settled through an efficient and transparent process to reduce friction and copyright trolling. All user accounts must be verified, and no anonymous activity is permitted. Users can register now for free by contacting ae@pex.com.

 

“We know the health and vitality of online content systems, spread across dozens of platforms, depends on a clear framework for claiming and protecting creator rights,” explains Amadea Choplin, COO of Pex. “Without this clarity, rights-holders are often bogged down in takedown and other types of claims, and creators of new content that may draw on older works can’t get a clear answer about how to license content and on what terms.” 

 

Attribution Engine draws on Pex’s fingerprinting and matching technologies, processing queries at a pace that puts other content identification systems to shame. It can find snippets as short as a second long. It can identify content that has been significantly modified or distorted, extracting melodies that may be subject to copyright.

 

“Until platforms know who made what, who content belongs to, they can’t properly execute a system for licensing and compensating creators.” says Choplin. “Attribution Engine is designed to offer a neutral third-party cost-free solution to rights-holders big and small, and to introduce the necessary layer into the system that will level the playing field for creators of all sizes and types.”

Read more about Attribution Engine in a blogpost here

About Pex

Pex delivers independent video and music analytics and rights management services to enable creators, rights holders and marketers to find, measure and leverage the value of content across the Web. It can find snippets as short as 1 second across dozens of platforms worldwide. Clients include major music companies, video rights holders, and other key content producers and administrators. For more information, please visit pex.com/.

Announcement
12/04/2019

10/24/2019, Pex Adds Apple Podcasts to its Content Identification Capabilities
10/24/201910/24/2019, Pex Adds Apple Podcasts to its Content Identification Capabilities
Announcement
10/24/2019
Pex
Announcement
10/24/2019
Pex is now able to find music and audio snippets as short as a half second in all podcasts uploaded to Apple Podcasts. With 750,000 podcasts out there and an audience of 62 million weekly podcast listeners in the US alone, podcasts are a vital piece of rights holders’ asset management puzzle, one Pex can help them track. MORE» More»
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Music is an integral part of podcasts, and as podcasting takes off as a format, knowing what music happens where will be increasingly important for rights holders. That’s why Pex has added podcasts to the dozens of online audio and video platforms and services it already scans for its clients.

As of today, Pex will be able to find musical works and audio snippets as short as a half second in all podcasts uploaded to Apple Podcasts. With an estimated 750,000 podcasts out there and an audience of 62 million weekly podcast listeners in the US alone, podcasts are a vital piece of music rights holders’ asset management puzzle, one Pex can help them track.

Pex uses its powerful fingerprinting technology to detect its clients’ audio files, tracking billions of pieces of content across the internet. It can find a match even when the copy is distorted or very short. It allows rights holders to see exactly how and where music is being used, and thus to address any uses that are not adequately licenced or fair use. 

 

Pex already finds and flags audio and video assets on several dozen social apps and video platforms, from TikTok to YouTube. “As audio formats gain popularity thanks to new devices and offerings, Pex wants rights holders to be able to monitor these formats and make good decisions for their business,” says Amadea Choplin, Pex’s COO. “Podcasts are increasingly professionalized, monetized, and ad driven, and music rights holders should be part of the conversation when their assets are being used.”

 

 

About Pex
Pex delivers independent video and music analytics and rights management services to enable creators, rights holders and marketers to find, measure and leverage the value of content across the Web. It can find snippets as short as 0.5 seconds across dozens of platforms worldwide. Clients include major music companies, video rights holders, and other key content producers and administrators. For more information, please visit pex.com/.

Announcement
10/24/2019