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Digital rights technology firm Pex has hired Jim Griffin as a vp on the digital rights team.

Griffin has extensive music industry experience, having previously served as CTO of Geffen Records, CEO of Cherry Lane Digital and president of network licensing at Warner Music Group. He is well-known for co-founding the Pho List, a recurring meeting in which participants discuss the digital delivery of art, with a particular emphasis on music monetization. He has also served as a consultant and advisor to Nokia, WIPO and SoundExchange and as an expert witness on copyright issues before the U.S. Senate and House Judiciary Committee.

“I’ve been following Pex closely for years and have watched it grow from just a vision to its current state as the best-in-class identification technology,” said Griffin in a statement. “I’m enthralled to be part of the company that will bring long-awaited transparency and real-time copyright licensing to social media and other user generated content.”

“I’m very excited about the addition of Jim to the team. As a recognized expert in the areas of copyright, metadata, and music licensing, Jim will be an immediate and invaluable asset,” added Pex senior vp of digital rights Bob Barbiere. “He has worked closely with the world’s top rightsholders and content distribution companies and comes with an intimate knowledge of the regulatory dynamics driving the US and EU copyright reforms we are now witnessing.”