Google reported YouTube's advertising revenue totaled $15 billion in 2019 (9% of Alphabet’s total revenue) ending a longtime policy of keeping the video site's financials under wraps. The results, which Google released in its fourth-quarter earnings report, come 14 years after Google bought YouTube in a $1.65 billion acquisition. Now, YouTube views have exploded again thanks to a quarantine culture driven by the COVID-19 pandemic. In this episode of Fast FWD, we will be talking with Bob Barbiere, Senior Vice President, Digital Rights at Pex (https://pex.com/) to break down how creators need to think about monetizing their content on YouTube and what trends in video will be driving a post-COVID-19 content environment.