Pex, an analytics and digital rights management company, has acquired Dubset Media Holdings. Dubset offers tools for DJs and other creators to identify the audio used in mixes and remixes, and to secure the rights for their use. Clients using Dubset’s rights management platform on streaming services will now be able to have access to their catalog’s use and performance in any audio and video content in social media and user-generated platforms.
“Dubset is a company we’ve been interested in for some time,” Pex Founder and CEO Rasty Turek said. “There are very few companies in the music business that have successfully licensed as much catalog as Dubset, and the music rights database they’ve built is massive and rare. Our technology’s scale and speed enables broad market access by all rights holders to our rights management and analytics services, built on top of the 20 billion video and audio files in our indexed database. We feel this will prove to be a game-changing combination.”
“The distribution of digital media via social media has outpaced rights holders’ abilities to track, license, and manage their audio and video assets,” said Bob Barbiere, former Dubset exec who is now SVP of digital rights at Pex. “Dubset was timely and successful in filling an industry need around identification and licensing of music in mixes and remixes. This acquisition will immediately expand rights holders’ abilities to locate, protect, and monetize use of their catalog within any form of music or video currently being shared on any of the world’s largest UGC and social media sites.”