Press Clipping
08/07/2020
Article
88.4% of videos on YouTube generate fewer than 1,000 views

Elsewhere in the report, Pex notes that music “became ‘more valuable’ on YouTube” last year. As previously reported by MBW back in April, despite making up just 5% of all content on the platform, music actually accounted for 22% of all views last year (see below), a 2% increase from 2018. The Entertainment category, meanwhile, accounted for 10%, People and Blogs (21%), Gaming (37%) , and Other (19%) while Film & Animation also accounted for 5%.